What The Big Corporations Would Rather You Didn’t Know….Part III of V

Categories:Pet Food
Nancy Secrist
How to Read the Ingredient Labels and Buy a Better Dog Food for the Dollar:
MARKETING MAGIC
Misleading Language–

Watch out for words like “meaty” or “beefy.” What they mean is that the taste is “LIKE meat” or “LIKE beef.” This is a way to make the grain based food sound better. When you see the “y” after an ingredient, you can be sure that there’s little or NO meat or beef in there!

Deceptive packaging–

This is a favorite pet peeve of mine. Full color photos on the packaging are another waste of your money. Not only is full color packaging expensive, it is also used to misrepresent the ingredients. One very popular food shows a cascade of red chunks of beef, peas, carrots, sweet corn, and other luscious looking veggies. If you read the ingredients, the veggies come in AFTER sugar, salt, and water–in a crunchy DRY dog food. They do come in just before Red 40, Yellow 5, Yellow 6, and Blue 2. The beef is listed behind four (4) grains and chicken by-product meal….

Grocery stores–

Convenience ranks high with customers who like to purchase pet food with the family groceries. The problem lies in how grocery stores set up the profit margins on each item they stock or the return on each square foot of space on the shelves. Grocery store pet foods are formulated with lower cost ingredients and lots of marketing aimed at impulse buyers and coupon shoppers. Be smart and cut straight to the ingredients list; we’ll help you sort out the best value!

End caps/closest to entry door

–the pet food industry is, excuse the expression, a ”dog eat dog” competitive market. When you see a pet food sitting at the start of the food aisle or crowning space at the end of the aisle with a special display, know that the manufacturer is paying the store for that premium exposure. In other words, they don’t think that you know what you are looking for and are unable to make your own decision. By the way, the store staff is often told what to recommend and has little or no experience with the food.

TV ads-

Commercials during normal programming may run in excess of $100,000 per 30-seconds. Production averages $350,000 and higher. The cost is tacked onto your purchase price. Cute ads with catchy slogans and jingles are the worst sign that the money you spend is NOT going into quality ingredients for your pet.

Coming up in Part IV–
Mining for Minerals or Why Do Some Companies Think Your Dog Should Eat Rust For Their Iron?

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